{"product_id":"g7403et","title":"740 - Youth","description":"\u003cp\u003eKids will love stepping into the New Balance 740 Youth in Lilac Glo\/Violet Crush, a retro running sneaker that brings 2000s style straight to their everyday rotation. The two-tone purple colorway pairs lighter lilac with deeper violet for a bold, playful look that stands out on the playground and beyond. Built with a mesh upper and synthetic overlays, these sneakers combine lightweight comfort with a supportive ride, while the ABZORB midsole absorbs impact so they can move all day without fatigue. A fan-favorite from the archives, the 740 was made for kids who wear their shoes hard and come back for more.\u003c\/p\u003e\n\u003cb\u003eFeatures:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eTwo-tone Lilac Glo and Violet Crush colorway with angular overlays for visual pop.\u003c\/li\u003e\n\u003cli\u003eABZORB midsole absorbs impact through cushioning and compression resistance.\u003c\/li\u003e\n\u003cli\u003eOpen knit mesh upper with synthetic overlays for breathability and durability.\u003c\/li\u003e\n\u003cli\u003eReflective accents add visibility and style when light hits.\u003c\/li\u003e\n\u003cli\u003eMolded TPU 'N' logo for classic New Balance branding.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cb\u003eDetails:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eTraditional lace-up closure for an adjustable, classic fit.\u003c\/li\u003e\n\u003cli\u003eRubber outsole for traction on everyday surfaces.\u003c\/li\u003e\n\u003cli\u003eStreamlined silhouette inspired by 2000s running design.\u003c\/li\u003e\n\u003cli\u003ePositioned for all-day wear and everyday comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"NEW BALANCE","offers":[{"title":"Lilac Glo\/Violet Crush \/ 03.5","offer_id":54937360826706,"sku":"13359100022","price":85.49,"currency_code":"EUR","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 04.0","offer_id":54937360859474,"sku":"13359100020","price":85.49,"currency_code":"EUR","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 04.5","offer_id":54937360892242,"sku":"13359100021","price":85.49,"currency_code":"EUR","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 05.0","offer_id":54937360925010,"sku":"13359100025","price":85.49,"currency_code":"EUR","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 05.5","offer_id":54937360957778,"sku":"13359100026","price":85.49,"currency_code":"EUR","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 06.0","offer_id":54937360990546,"sku":"13359100023","price":85.49,"currency_code":"EUR","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 06.5","offer_id":54937361023314,"sku":"13359100024","price":85.49,"currency_code":"EUR","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 07.0","offer_id":54937361056082,"sku":"13359100019","price":85.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/1797\/2306\/files\/G7403ET_1.jpg?v=1791075525","url":"https:\/\/novabay.shop\/products\/g7403et","provider":"Shop online","version":"1.0","type":"link"}